Srikanth Industries will ultimately focus on the consumer/end–user satisfaction. If products succeed in the market, there is much more positive publicity attain from the consumers.

For understanding consumer behavior we consider the aspects like

1. Physiological conditions
2. Psychological conditions
3. Cultural conditions and Environmental conditions
4. Ethical quality practices

Every business should need these aspects and get real-time results in a practical manner. We follow these measurements and apply its strategic appliances on market. For instance ‘SHAKTI Smart Choice for Healthy Family’ Low Polished Rice campaign promotes health consciousness and creates awareness for better health.